Imagine this: Your new hire is onboarded in half the time; your training reaches 100% completion rates; your company’s quarterly message resonates with every employee, from headquarters to remote teams. With the use of corporate videography, your business can achieve these communication wins.
Corporate videography generates video content for business audiences. They are aimed towards employees, investors, clients, and occasionally even the customers, and are primarily used for internal communications, training, brand messaging, and stakeholder updates. In this article, we look at the inner workings of corporate videography. Let’s dive in!
Core Functions and Value of Corporate Videography
Understanding Corporate Videography
Corporate videos support day-to-day operations by delivering clear training and compliance guidance. They enable leadership to share key messages with teams and stakeholders through executive updates and investor reports. They also reflect a company’s identity by showcasing culture, values, and real employee experiences.
Importance and Benefits of Corporate Videography
Corporate videos reduce training time and costs through reusable modules. They ensure consistent messaging across remote or global teams. Corporate videos support compliance, safety, and procedural clarity.
The Corporate Video Production Process
The corporate video production process is easiest to manage when it is broken down into three clear stages. First comes planning. Set specific goals, define your audience, decide on the tone, and figure out your success metrics. Review this with HR and legal to make sure everything aligns with compliance and brand guidelines.
Next comes production. Work closely with a corporate videographer who will handle the technical aspects. Look for optimal filming locations within your office and campus. Identify employees who are comfortable appearing on and speaking in front of the camera.
Finally, we get to post-production. Stay on top of the editing process by regularly viewing the output with the key stakeholders. This will make sure your final version stays “final” when it is shared.
Tip: A continuous feedback loop will help the project stay on track.
Corporate Video Shooting Techniques
Lighting Techniques for Visual Appeal
Mix natural and controlled light effectively. Position your subjects near windows that let in plenty of sunlight. Then use LED panels or softboxes to avoid harsh shadows common in office environments.
Keep the lighting color temperature consistent with the brand tone. Use warm light for HR videos to create welcoming feelings. Choose cool light for compliance and training content to maintain professional focus.
Avoid top-down office lighting that creates unflattering shadows. Instead, use diffused key/fill light combinations for clean, even professional looks.
Effective Camera Angles to Add Depth and Interest
Use eye-level medium shots for executive interviews to maintain professionalism and relatability. This angle commands respect while remaining approachable. Over-the-shoulder angles work well for training or demonstration content, especially when filming software walkthroughs or equipment demonstrations. They create a natural viewer perspective.
Incorporate shallow depth of field subtly to keep focus on the speaker while softening busy office backgrounds for visual clarity.
Considerations for High Sound Quality
Choose quiet, acoustically neutral environments. Conference rooms with carpets and soft furnishings help absorb echo and create professional audio quality. Avoid HVAC systems or noisy office appliances. They can compromise vocal clarity during interviews.
Capture ambient tone separately for smoother sound transitions during editing. This background noise layer helps create seamless audio flow.
External Microphones and Audio Mixing
Use collar mics for speakers and, if necessary, shotgun mics as backup. Internal camera microphones are not suitable for professional results. Normalize audio levels across scenes to avoid jarring transitions in dialogue or voiceovers. Consistent volume maintains a professional presentation standard.
Use techniques such as compression and equalization to enhance vocal clarity. Incorporate background music that is non-distracting to maintain focus on the message.
Tip: Use music that is okay to use for commercial purposes. Your corporate video may prove to be an asset for brand communication as well.
Corporate Videography vs Commercial Videography
Sure, both corporate and commercial videography use professional video production, but they diverge in several ways. They have different target audiences, use different tones, and are distributed through different channels. Take a look at a few aspects where they diverge most clearly –
Purpose & Audience
Corporate videos are usually meant for people directly associated with your company. They are created to train new employees, get partners on the same page, or pass along important updates to investors. On the flip side, commercial videos are made for the general public. They aim to promote a product, boost visibility, or encourage direct buying decisions.
Tone & Content Style
Corporate videos are usually formal, structured, and message-focused. Clarity is of higher priority than virality. Commercial content focuses on emotional delivery. It uses creative storytelling techniques to influence customer decisions.
Distribution Channels
Corporate videos are distributed via email, presentations, or investor portals. Access to these internal channels is often restricted. Commercial videos, on the other hand, reach audiences through open channels. They are delivered through TV, social media, online ads, or public-facing campaigns with broad distribution.
Call to Action
Corporate CTAs prompt actions like attending training, reviewing policy updates, or accessing internal documents. Commercial CTAs push for product trials, purchases, or service sign-ups with direct revenue impact.
Production Style & Budget
Corporate videos feature minimal effects, clean framing, and focus on the speaker or message with authentic presentation. Commercial productions include animation, heavy post-processing, professional actors, and higher visual polish for market appeal.
Role of a Corporate Videographer
Corporate videographers manage a variety of tasks. They act as project coordinators, technical experts, and creative leaders. Here is a breakdown of their responsibilities –
Core Responsibility
You might be tempted to think of corporate videographers as someone who is simply there to shoot high-quality video. But their main responsibility starts with mapping business goals onto a clear and meaningful story. Every piece of content needs to look and feel like your company and support what you’re trying to achieve.
Technical Duties
Corporate videographers handle the setup and operation of cameras, lighting, and audio equipment. They make sure everything looks professional with proper framing and clean lighting. They also keep all equipment in good working condition to avoid disruptions to the schedule.
Collaborative Coordination
Your corporate videographer will work closely with internal teams. Marketing helps maintain a consistent brand tone, HR ensures alignment with internal policies, and legal teams review content from a regulatory compliance POV.
End-to-End Production
Corporate video production teams can manage the entire production process, from storyboarding and filming to editing and delivery. Some work solo, others bring small crews. It really depends on your budget and how quickly you need things done.
Flexible Scope
Their engagement depends on the company’s needs. Some are brought in as freelancers for specific projects, while others are full-time team members. They might be responsible only for filming or overseeing the entire production cycle, including planning, execution, and post-production.
Corporate Video Script Writing & Best Practices
Think of your script as the foundation of your entire video. Get it right, and everything else falls into place. These are some tried-and-true principles that work every time –
Audience & Purpose Clarity
Identify viewers upfront, such as employees, clients, investors, etc. Define the core message clearly and decide on specific calls-to-action before writing begins. This will ensure that the entire team is in sync and execution is seamless.
Length Discipline
Aim for 1 to 3 minutes for general corporate videos. Extend to 5 to 20 minutes for training or technical content when comprehensive coverage is necessary. Always take audience attention spans and information complexity into account. You can even create videos of different durations from the same source content to suit different platforms.
Concise Scripting
Eliminate unnecessary words and focus on one main idea per script. Storyboard to align visuals with narrative flow and maintain viewer engagement.
Structured Flow
Use hook, body, and CTA patterns effectively. Link each scene to specific visuals and maintain a consistent tone throughout production.
Tone & Brand Consistency
Match corporate voice throughout content. Use formal language for compliance materials and conversational tones for recruitment or training videos.
The Bottom Line – Generate Long-Term Assets Through Professional Corporate Videography
Think of corporate videography as a strategic communication tool for various stakeholders. It can add clarity and consistency, and improve alignment with organizational goals. Well-executed corporate videos are communication assets that form the backbone of your company’s communication to all types of audiences. You can use it for internal training, compliance, culture building, and stakeholder engagement.
Unlike commercial content, corporate videography’s power lies in long-term utility rather than viral appeal. They are reusable assets that continue delivering value months or years after production, making them cost-effective investments in organizational communication.
Kween Media specializes in creating corporate videos that align with your business goals and deliver lasting communication value. Contact us to transform your internal communications through professional corporate videography.